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Train For Top Dollar is a website devoted to teaching personal trainers, triathlon coaches, nutritionists, gym owners and fitness professionals how to make money and enjoy a successful fitness career. We teach personal trainer salary tips, triathlon coaching career advice, nutrition consulting business structure strategies, gym business tips, and career advice for fitness professionals. Whether you want to make more money as a personal trainer or enhance your income as a coach or gym owner, this website, combined with Ben Greenfield's book "Personal Trainers' Guide to Earning Top Dollar" will give you everything you need for a successful fitness career.


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Tag Archive for 'fitness'

Podcast Episode #13: How To Become a Wellness Coach

If you listened to Podcast Episode #12, then you heard Phil Kaplan speak about the growing importance of “curing the disease” for your personal training clients. For some, this may include a focus on the wellness coaching component, because being a personal trainer involves so much more than simply helping your client achieve individual aesthetic fitness goals.

In this Podcast Episode #13, “How to Become a Wellness Coach”, Ben Greenfield interviews Margaret Moore from Wellcoaches about how personal trainers can become lifestyle and wellness coaches, a growing profession that is going to see huge demand in 2009 and beyond.

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Executive Health Programs

Executive health screenings have huge potential for increasing your bottom line as a gym or individual fitness professional. Corporations will pay top dollar to keep their valuable executives healthy, and you can be a key cog in that wheelset. In order to successfully integrate this tool in your business, you must have access to a team. I talk more about building your team/network in my book, but the basic idea is that within your community you must have an established relationship with nutritionists, physiologists, and physicians. This is crucial to your referral business and your ability to successfully implement an executive health screening program.

You can then approach your local corporations and offer to coordinate their executive health screening program, by directing the team that provides access to the necessary protocols. You’ll want to speak with the head of HR at the corporation. A sample executive health screening would consist of the following procedures:

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