Executive health screenings have huge potential for increasing your bottom line as a gym or individual fitness professional. Corporations will pay top dollar to keep their valuable executives healthy, and you can be a key cog in that wheelset. In order to successfully integrate this tool in your business, you must have access to a team. I talk more about building your team/network in my book, but the basic idea is that within your community you must have an established relationship with nutritionists, physiologists, and physicians. This is crucial to your referral business and your ability to successfully implement an executive health screening program.
You can then approach your local corporations and offer to coordinate their executive health screening program, by directing the team that provides access to the necessary protocols. You’ll want to speak with the head of HR at the corporation. A sample executive health screening would consist of the following procedures:
