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Train For Top Dollar is a website devoted to teaching personal trainers, triathlon coaches, nutritionists, gym owners and fitness professionals how to make money and enjoy a successful fitness career. We teach personal trainer salary tips, triathlon coaching career advice, nutrition consulting business structure strategies, gym business tips, and career advice for fitness professionals. Whether you want to make more money as a personal trainer or enhance your income as a coach or gym owner, this website, combined with Ben Greenfield's book "Personal Trainers' Guide to Earning Top Dollar" will give you everything you need for a successful fitness career.

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Monthly Archive for August, 2008

Podcast Episode #6: How to Create Print-On-Demand Fitness & Nutrition Information Products

In this week’s Train For Top Dollar Podcast Episode #6: how to use an online print-on-demand to service to save time and inexpensively produce your books and DVD’s.

Remember, the entire eighth chapter of Train For Top Dollar is devoted to teaching fitness professionals a step-by-step process for designing and producing information products! Check it out today at


Podcast Episode #5: Online Fitness Coaching Software Solutions

In this interview, Ben Greenfield talks with Training Peaks Chief Marketing Officer Dirk Friel about what features are available in online software programs, how many clients a trainer can work with, what type of legal considerations exist in the virtual training environment, and the practical aspects of how technology can significantly enhance a coach or trainer’s income.

How To Design a Cover for your Fitness E-Book

People judge a book by it’s cover. Design your information product accordingly. Appearance is everything. Your e-book, audio product, or video must be properly packaged or people will not buy it. It doesn’t matter that they’re not receiving a “paper book” or “physical product”. In the digital information age, electronic information is just as valuable as traditional information, if not more convenient, especially if your fitness or nutrition information product contains printable forms or logs. A client will have absolutely no problem opening their computer, scrolling to page 13, printing the page to take to the gym, and leaving the other 148 pages at home!

Have you ever seen a website or online advertisement that features e-books, audio CD’s or video DVD’s that look like the real thing but are actually only available in digital format? This is accomplished via a clever technique using simple software. You can take a raw graphic file of your e-book or audio information “cover logo”, and easily tweak it into an impressive three-dimensional design that looks like a real book or DVD.

Continue reading ‘How To Design a Cover for your Fitness E-Book’

Podcast Episode #4: Fitness Website Search Engine Optimization

In this week’s podcast, Ben Greenfield interviews an SEO and SEM expert Crystal Wallace, who has a degree in statistical modeling and works to enhance search engine ranking and website visibility. Topics include enhancing the search engine friendliness of your website, understanding meta-tags and meta-keywords, “white hat” vs. “black hat” marketing efforts, and creating a Google AdWords campaign.

Podcast Episode #3: Corporate Wellness

In this podcast, Ben Greenfield interviews Brad Cooper of US Corporate Wellness ( During the interview, Brad introduces the topic of individualized coaching for corporate wellness programs, and explains how personal trainers can become involved in one of the fastest growing trends among America’s businesses. You’ll learn one very powerful way to leverage your time and resources in your corporate personal training.