In this podcast, Ben Greenfield interviews Brad Cooper of US Corporate Wellness (http://www.uscorporatewellness.com). During the interview, Brad introduces the topic of individualized coaching for corporate wellness programs, and explains how personal trainers can become involved in one of the fastest growing trends among America’s businesses. You’ll learn one very powerful way to leverage your time and resources in your corporate personal training.
Train For Top Dollar is a website devoted to teaching personal trainers, triathlon coaches, nutritionists, gym owners and fitness professionals how to make money and enjoy a successful fitness career. We teach personal trainer salary tips, triathlon coaching career advice, nutrition consulting business structure strategies, gym business tips, and career advice for fitness professionals. Whether you want to make more money as a personal trainer or enhance your income as a coach or gym owner, this website, combined with Ben Greenfield's book "Personal Trainers' Guide to Earning Top Dollar" will give you everything you need for a successful fitness career.
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As the business world becomes more aware of the significant positive correlation between employee health and employee productivity, corporate wellness programs will become a standard. Fortunately for you as a fitness professional, the human resources department of most corporations are ill-equipped to make educated decisions on fitness equipment, exercise classes, employee exercise tracking, and exercise program adherence. This is where you come in.
Your first task, before approaching a corporation to offer your services, is to gather data that provides convincing evidence for the efficacy of a corporate wellness program. This job is easy, because most CEO’s have read it in the paper, most HR directors have seen the research, and most employees know that basically, “exercise is good”. Nonetheless, you must come prepared.
Continue reading ‘How to Launch Your Corporate Wellness Personal Training Program’
