I’m going to turn the tables. It is possible that the internet police may prosecute me for this, but rather than providing you with instruction, advice, and tips on having a career as a personal trainer, how to make money as a personal trainer and how to profit in the fitness business…
…I instead need advice from you.
You see, I want to give away a copy of a few of my DVD’s: “100 Ways to Boost Your Metabolism”. But I don’t just want to throw them to the wind. I know how to make a fitness DVD and I know how to sell a fitness DVD. But I want to actually profit from the publicity generated by a free fitness DVD giveaway, in this particular case, one which features me walking the viewer through 5 different body-weight workouts.
So, to make this idea about fitness product promotion worth your while, I’m going to give a 100% free copy of the money-making guide for fitness professionals, my 150+ page book “Train For Top Dollar”, to the person who…
…gives me the BEST comment (to this post) about HOW TO TURN A FREE FITNESS PRODUCT GIVEAWAY INTO MASSIVE FITNESS BUSINESS PROFITS AND PUBLICITY. Let’s see what you’re made of.
Ready, set, comment.
Have a mechanism that collects their name & address so you can market backend offers to them, If you do not have any back end product, sign up for an affilliate account with clickbank or paydotcom, make sure you include a short note in the package with the DVD’s telling them that the product compliment yours & why they should buy.
Not every one will buy, continually follow up with them by email & whatever other ways you can
Hi Ben,
Stumbled upon your site as I was searching for good fitness marketing information and ideas. There is a lot of good info here and I appreciate your generosity in giving it away. My dream is to be like you! I am starting up a fitness business offering bootcamps, personal training (online and offline) and I would also like to create training products in the future. It is so exciting yet it seems like such a massive undertaking. I would really really appreciate any advice for a total newbie.
Peace from the far east,
Jason
Jason,
You’re the reason I wrote the book, “Train For Top Dollar”! You can get it at http://www.trainfortopdollar.com/trainfortopdollar/?page_id=48
Hi Ben,
I want to make my own fitness dvd (for less $$)! And I may start with some type of giveaway just to get the product out there. Idea: sell something on Amazon.com and include your “free” fitness dvd along with the regular order – the ask for feedback. Include a follow-up email or website they can go to – to access more of what you have to offer. Mmmmm just a thought. I really don’t know. I’m searching for a way to create and market my own fitness dvds and a my own website.
Isnt it copyright protected any music you would be using to do the DVD? Please advise, as I would love to record and sell my class. I do have a SOCAN license, and live in Canada.
Some of it is, but you can find a creative commons license for a lot of music.