As the business world becomes more aware of the significant positive correlation between employee health and employee productivity, corporate wellness programs will become a standard. Fortunately for you as a fitness professional, the human resources department of most corporations are ill-equipped to make educated decisions on fitness equipment, exercise classes, employee exercise tracking, and exercise program adherence. This is where you come in.
Your first task, before approaching a corporation to offer your services, is to gather data that provides convincing evidence for the efficacy of a corporate wellness program. This job is easy, because most CEO’s have read it in the paper, most HR directors have seen the research, and most employees know that basically, “exercise is good”. Nonetheless, you must come prepared.
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