In a recent article on PTOnTheNet, titled “How To Profit From A New Year’s Weight Loss Challenge”, I explained how to design, organize and manage a profitable New Year’s campaign. The article included a general overview, prize and discount suggestions, participant instruction details…
…and also mentioned a follow-up marketing idea: a letter sent out to not only all participants in the challenge, but also the entire gym. I promised you a sample of the letter that I sent out after our highly profitable New Year’s weight loss challenge, so without further ado, here it is the letter: Continue reading ‘How To Follow Up A New Year’s Weight Loss Challenge to Make Actual SALES of Personal Training Packages’
