In my opinion, one of the greatest proofs that blogging is the most powerful thing that you can do for your fitness business is expressed quite eloquently by my fellow personal trainer Chris McCombs.
I first met Chris at a fitness expo in California, and he is an interesting character.
This is what Chris looks like:
Anyways, Chris has some very good insight into why blogging is the most powerful thing you can do for your fitness business. Here is what he has to say:
Dear Friend,
Blogging alone has made me a fortune… That’s a fact.
Listen…
- Do you want money coming in on autopilot while you’re off doing whatever you want… whenever you want?
- Do you want to be seen as a top expert, trusted advisor and leading authority in the fitness industry?
- Would you like to build a tribe of lifelong hyper-loyal clients and customers who will buy just about anything you tell them to the buy?
If you answered “Yes” to any of the above… then you’re gonna wanna listen very carefully to what I’m about to tell you…
HOWEVER, I wanna warn you… there’s a pretty damn good chance what I’m about to tell you is the EXACT OPPOSITE of what the other “experts” have been telling you… and I’ll probably even make a large portion of our industry mad at me … so be it… it wouldn’t be the first time.
The sad fact is that the average fitness professional
only makes 29k a year…
It’s true… most fitness trainers barely make enough to cover the bills… and very rarely do they have any money saved…
Most are just kinda “gettin’ by”…
If this sounds like you, I want you to know it’s not your fault… my ENTIRE business used to suck outloud… until I had the rare chance to become friends with one of the top marketers in the world, who I’ll call “The General”… and ever since then everything changed… and FAST.
I learned what the top money-making marketers, who also have the most freedom, do… that 99.9% of the rest of the worlds marketers and entrepreneurs don’t.
Just like most people who take pride in what they do…
FAR too many fitness professionals are only focused on being great at getting people into shape… but they’re HORRIBLE at marketing themselves…
Like it or not… when it comes to making money, getting people into shape is FAR LESS important than marketing.
There’s a joke that me and a few of my friends have… and it’s that the trainers with the most certifications ALMOST ALWAYS make the least money.
You know the ones… they have seven different certifications and can name every bone, muscle and organ in the human body … yet they’re always broke!
That’s simply because they’re so focused on being good at what they do, that they COMPLETELY neglect becoming good at the MARKETING of what they do.
If they’d just take some of that time and money they spend on all those certifications and invest it into their marketing education… they could EASILY make five to ten times what they’re making right now.
In fact, certifications will do ABSOLUTELY NOTHING to get you more clients or make you more money…
Proven marketing systems and strategies are what it REALLY takes.
But I want to warn you… MARKETING HAS CHANGED
Because of all the hype and scams out there… people are naturally distrustful and highly suspicious of anyone trying to sell them on just about anything… ESPECIALLY on the Internet.
There IS one way to thrive however in this world of
skeptics and suspicion… and it’s Blogging
A blog actually allows you to ethically sneak in under their radar, and become a trusted and well-liked friend… a friend who they’ll look to for ALL their fitness needs.
With a blog, you develop win/win relationships with your customers… you start by helping them get what they REALLY want in life, THEN THEY give you some money, you then help them get MORE of what they really want in life, and then they give you MORE money.
You keep helping them get what they want.
They keep giving you money.
It’s a win/win relationship.
And not only that, but…
Blogging Allows You To Create Clients and Customers For Life
With a blog you’re able to connect with your audience in a way that just isn’t possible using any other form of mass communication.
Your audience will like and trust you… allowing you to convert many of them into lifelong clients and customers.
This is just one of the ways that blogging can make your life easy.
Automation, working where you want and when you want, doing work once and getting paid for it over and over, being seen as one of the top fitness experts in the world…
I Can’t Think Of One Tool That Can Add As Much Freedom To
Your Life as Having Your Very Own High Authority Blog
Here’s what I mean…
Years ago I used to work six days a week as a trainer, and while I actually made pretty decent money, I had no freedom… if I wanted to make more money, I had to work more hours… but the thing is… I DIDN’T WANT TO WORK MORE HOURS…
I was already working six days a week… and it seemed to make more money I’d have to work so much I’d end up neglecting my friends, my family, my hobbies, would have zero free time and would eventually burn out and be miserable.
Fast forward to just a few years down the road… because of my blog ( that serves a tiny little niche mind you) I’m able to pull-in just under seven-figures a year working only part-time hours. (And this year I’m actually on pace to do seven figures… it’s crazy)
My typical day looks like this…
