I’ve been to a fair share of clinics, conferences and presentations in the fitness industry, and am frankly surprised at the lack of monetization.
What do I mean by monetization?
Basically, this term refers to the ability to take a presentation, idea or skill, and profit from it. Repeatedly. Video monetization is one of the simplest ways to take a free or inexpensive conference, clinic or seminar and sell it to the public afterwards. It is a very simple concept – you simply record yourself presenting to a niche market on your chosen expert topic, then package and sell that recording to both the clinic attendees as well as future customers. All that is required is a video camera in the audience, either operated by an acquaintance or friend, or set firmly upon a tripod.
