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Train For Top Dollar is a website devoted to teaching personal trainers, triathlon coaches, nutritionists, gym owners and fitness professionals how to make money and enjoy a successful fitness career. We teach personal trainer salary tips, triathlon coaching career advice, nutrition consulting business structure strategies, gym business tips, and career advice for fitness professionals. Whether you want to make more money as a personal trainer or enhance your income as a coach or gym owner, this website, combined with Ben Greenfield's book "Personal Trainers' Guide to Earning Top Dollar" will give you everything you need for a successful fitness career.

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How to Be Successful at Health & Wellness Expos

What is it about fitness professionals and their lack of sales and marketing skills?

Case in point: I just returned¬†from the National Strength & Conditioning Association expo. Although the booths, displays and content was fantastic, the actual sales and marketing skills were sadly subpar. Unless an attendee actually stopped at a vendor’s booth and specifically asked a question, they were allowed to pass by undisturbed. The first time I attended the expo, I literally cruised the entire room in 5 minutes flat.

In contrast, while in Las Vegas, I simultaneously attended the Freedom Fest, a gathering of completely different folk, devoted to finances, marketing, business, capitalism and economy. It took me nearly 30 minutes to traverse just a single aisle of this show! With each step, I was greeted on either side by vendors eager to show me the benefit of their product. They literally stepped in front of me, made eye contact, and asked as simple question, such as “Where are you from?” or “What do you do?”. Notice that these are open-ended questions and they take advantage of the fact that most people like to talk about themselves.

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